Best Health InsuranceSome changes were announced at their launch on Monday. Best Health staff are attending their launch in Bristol next week so we will update you about any exciting changes after that. For now, some words from Pruhealth
2011 Autumn launch summary
By David Priestley
All of us are faced with some complex challenges in our efforts to build successful businesses and a successful PMI market. The pending NHS reforms help our cause as serious concerns emerge about future provision among consumers and employers. Despite budget pressures, there also continues to be an increasing importance placed on health and wellness across the spectrum. So why are we seeing customers leave the market and why are we failing to attract new customers in large numbers?
Albert Einstein famously defined insanity as “doing the same thing over and over again and expecting different results”. Maybe it’s time to try something different if we are to turn things around and start generating some growth in the market? Certainly, we shouldn’t just sit back and wait for the economy to pick up. With all that’s going on globally and in particular in the European economies, we should plan for a prolonged period of slow growth.
We think it is good to try something different..
This backdrop lends more weight than ever to PruHealth’s strategy. We feel passionately that to hang on to the customers we have fought hard to secure, and to attract new customers into the market, all PMI customers need to see much more value in the product they are purchasing. What better way to do this than to tap into the huge demand for healthy lifestyles and in a way that provides incredible financial benefits along with the peace of mind that PMI has always offered.
We do this through our impressive wellness programme..
That’s why Vitality is so important not just to PruHealth, but to the market as a whole. I think it’s fair to say that we have shrugged off the cynicism and competitor criticism suggesting that Vitality is a marketing gimmick. Not only are we able to demonstrate the impact Vitality can have on lifestyle choices and health risk cost through highly regarded academic research and numerous expert assessments, but most other PMI providers have begun to follow our lead. As Discovery has expended its global footprint and increased the sophistication and scientific understanding of wellness, Vitality has become recognised as the worlds leading incentive based wellness programme.
We now have even more product and Vitality enhancements..
As we begin the roll-out of our powerful new product and Vitality enhancements, the benefits and the broad appeal are impossible to ignore. We believe that we are creating a new category of PMI. One that can help us all to achieve improved customer retention, and the growth in our businesses and market that we strive for. Our high quality PMI remains at the heart of what PruHealth offers, but much more than that, we help our members understand their health, make it easier and cheaper for them to get healthy, and motivate and reward them with cash and incredible discounts from a range of leading leisure, travel and communication brands. In short, every single PruHealth member will be able to benefit from real tangible value every year, irrespective of whether they need to claim or not.
