AXA UK has completed the acquisition of Health-on-Line. AXA-PPP has been Health-on-Line’s underwriter and claims handler since 2005 so you would be forgiven for thinking “whats changed?”.

AXA intends to use Health-on-Line’s IT expertise to develop lower-cost cover, in a bid for growth by attracting new market entrants. The deal also enables Health-on-Line and AXA-PPP healthcare to accelerate promotion of lower-cost modular products for UK-based individuals and SMEs.

As reported in Cover Magazine commenting on the acquisition, AXA-PPP healthcare chief executive Keith Gibbs said: “Health-on-Line, as well as being a well-run, profitable business, is closely aligned with two core areas of AXA-PPP healthcare’s strategy.

“Whilst we already have significant market share in private medical insurance, Health-on-Line will enable us to develop more affordable options – which will be aimed both at consumers and at the micro/SME market.

“Initial sales of our AXA PPP Select and Health-on-Line Priority Health modular products look very promising and the offering seems to be attracting customers who are new to private healthcare, which was our intention”.